One of the guys I work with is involved with the Pacific Northwest Software Quality Conference. He had asked me about some ideas for promoting their 33rd Annual Software Quality Conference held October 12 through the 14th in Portland. Well I’m not an expert in conference event marketing by any stretch of the imagination but I do know how to do research, what appeals to me as an IT professional and how to present information. I found a lot of good information about how to market your conference event using social media so I’m sharing it in a two-part post. Here’s part one.
Note: The information presented here is a combination of others work and my own ideas. I’ve noted the sources where I directly copied information.
Lay the Ground Work
1. Create a hashtag for your event. Make it short and easy to remember. Balance the uniqueness of using a “year” designation in the tag vs. the ability to use the tag for events held in future years. Include the hashtag on all tweets. For instance, do you want to use #EventName15 to identify this year’s event? Or #EventName to be more generic and allow for future use? I’m not sure which is best.
2. Create a template with branded images and consistent color palette to make it easy to share quotes, comments and other information about the event in a consistent, branded manner. Include these images with each tweet in a manner in which the image is displayed in its entirety and doesn't require the user to click on a link
3. Try to include an image in each tweet. Besides the events logo or graphic, you might include a vista of the city in which the event is taking place or the venue in which it is held.
4. About 3-4 weeks before the event, add information about the event to the email signatures of all those people who are organizing the event or otherwise involved.
Share Information about the Event
5. Call out agenda items in a tweet and include a link to conference tracks.
6. Share news and other content related to the topic of the event
7. Share photos of the event’s venue and the setup of the event
8. If it’s a multi-day event, include tweets about any events held in the evening. Or Local Things to Do in the evening if no event-sponsored activities are planned.
9. Respond to any inquiries about the event and consider re-tweeting and favoriting tweets made by others.
10. If financially feasible, hold a contest for everyone who tweets about the event and give away a ticket or two
Use What You Already Have
11. Either link to existing pages or consider creating a page on your web site with information about last year’s event. Then tweet information about this year’s event and the link to that page
12. Create a page on your web site with information about last year’s event and tweet information about this year’s event and the link to that page.
Share Content from Previous Year’s Events.
13. Tweet info about the conference/event on a daily basis; better yet several times a day: morning, noon and night. You have a better chance at reaching people who operate on different time cycles. Just mix up the tweets as suggested later in this post.
14. Do you have any good comments from previous events? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general.
Hashtag It Danno!
15. Include a hashtag pertaining to the general content of the event on EVERY tweet. There are several good tools out there to help you ascertain the good tags. Here are some good sites:
https://ritetag.com
http://topsy.com
http://hashtagify.me/
https://www.hashtags.org/
It’s Halftime
So there’s the first half of what I came up with on How to Promote Your Technology Conference Event Using Social Media. I’ll post the second half tomorrow. If you’re interested in conferences and events related to healthcare information technology, consider following @HITConfGuy on Twitter.
Showing posts with label meetups. Show all posts
Showing posts with label meetups. Show all posts
Wednesday, September 23, 2015
Monday, April 13, 2015
Presentations & Handouts from Various HIMSS Educational Sessions
Here are some presentations from the various education and other sessions held at HIMSS this week in Chicago. the "topic" is my quick assessment of what the presentation covered.
Here are official slides w/ way more metadata: http://www.himssconference.org/handouts
Wish I'd have had access to these before today. Last year I recall that HIMSS didn't make the slides available until after the conference.
Apologies on the formatting. BlogSpot is brutal. Moving to WordPress after the HIMSS Conference
Here are official slides w/ way more metadata: http://www.himssconference.org/handouts
Wish I'd have had access to these before today. Last year I recall that HIMSS didn't make the slides available until after the conference.
Apologies on the formatting. BlogSpot is brutal. Moving to WordPress after the HIMSS Conference
Session
|
Topic
|
Title
|
URL
|
PHY6
|
ACO/PCMH
|
The
Pressures and the Politics of Participating in an Integrated Clinical Network
|
|
CBA1
|
ACO/PCMH
|
Extracting
Value Patient Centered Medical Home
|
|
147
|
Analytics
|
Data
Analytics in the Military Healthcare System Reorganization
|
|
150
|
Analytics
|
Dartmouth
Experience: Proudly Accepting PGHD
|
|
205
|
Analytics
|
Analyze,
Measure, Customize: Get Right Clinical Alerts Now
|
|
211
|
Analytics
|
Making
Structured Reporting Happen in the Cardiac Catheterization Laboratory
|
|
218
|
Analytics
|
Using
Large Data to Drive Physician Clinical Adoption
|
|
300
|
Analytics
|
BI/Analytics
and Stage 7: How Can It Be We’re Just Getting Started?
|
|
306
|
Analytics
|
Better
Care with Big Data
|
|
PHY4
|
Analytics
|
Turning
Data into Information: The Power of Clinical and Business Intelligence
|
|
NI4
|
Analytics
|
A
New Data Point for Nursing: PGHD
|
|
115
|
CareCoord
|
“Managing
Patient Information during a Mass Casualty Incident”
|
|
112
|
CareCoord
|
Transforming
Traditional Care Management Engagement Models
|
|
113
|
CareCoord
|
EHR-Enabled
Chronic Care Management: A Davies Story
|
|
119
|
CareCoord
|
Coordinating
Care to Improve Care & Reduce Costs
|
|
157
|
CareCoord
|
Bridging
the IT Functionality Divide in Care Coordination
|
|
166
|
CareCoord
|
Safety
Nets Improve Care Coordination with HIE
|
|
168
|
CareCoord
|
Are
We Being Accountable to Our Kids?
|
|
182
|
CareCoord
|
Using
RTLS to Enhance Patient Flow & Care Team Coordination
|
|
221
|
CareCoord
|
Fuel
Outpatient Revenue Growth with Better Provider Care Coordination Strategies
|
|
116
|
CareCoord
|
CMS
Quality Reporting Upgrade
|
|
HIE3
|
CareCoord
|
Evolving
Solutions to Transitions in Care
|
|
109
|
Clinical
|
A
Multidisciplinary Approach to Combating Sepsis
|
|
114
|
Clinical
|
Technology
Key to Improving Efficiciency and Containing MERS
|
|
115
|
Clinical
|
Managing
Patient Information during a Mass Casualty Incident
|
|
PSNI12
|
Clinical
|
IVIG
– Ohh, Now I See
|
|
PSP6
|
Clinical
|
Evaluation
of the Accuracy and Consistency of the Patient Problem Lists in Clinical
Documents
|
|
188
|
Clinical
|
Using
Genomic Data to Make a Difference in Clinical Care
|
|
197
|
Clinical
|
Business
Intelligence for Sepsis & Heart Failure Readmissions
|
|
163
|
Collaboration
|
Improving
Clinical Communications and Workflow via Smartphones
|
|
176
|
Collaboration
|
Improving
Health Care Delivery Through Collaboration with Lean Tools
|
|
192
|
Collaboration
|
Crowdsourcing
Consumer Access to Healthcare
|
|
302
|
Collaboration
|
DIRECT
Patient Information Exchange Outcomes
|
|
307
|
Collaboration
|
Using
Technology to Engage the Community Around Acute-Care Settings and Improve
Patient Outcomes
|
|
PSNI11
|
Collaboration
|
Interprofessional
Collaboration: Nurses in IT and IT Professionals
|
|
PSNI23
|
Collaboration
|
Meaningful
IS Relationships
|
|
NI3
|
Collaboration
|
Improving
Clinical Communications & Workflow
|
|
27
|
Digital
Health
|
Harnessing
the Science of Behavior Change in Digital Health
|
|
305
|
Digital
Health
|
Healthy
Living, Connected Devices, & Wearables
|
|
PSP7
|
Digital
Health
|
Protecting
Access and Preventing Violence in the Emergency Department
|
|
400
|
Digital
Health
|
The
Convergence of mHealth: A Consumer and Clinical Perspective
|
|
MH2
|
Digital
Health
|
Establishing
Connections – Infrastructure Enabling mHealth
|
|
MH4
|
Digital
Health
|
Establishing
ROI and Forming Partnerships: Growing mHealth Collectively
|
|
MH5
|
Digital
Health
|
The
mHealth Policy Conundrum: Keeping Pace with Technology
|
|
128
|
EHR
|
Extending
the EHR Platform with Open Apps and Services
|
|
183
|
EHR
|
Riding
the Wave of EHRs for Nutrition Practice
|
|
199
|
EHR
|
Measuring
Redundancy in EHR Data and Workflow
|
|
PSNI20
|
EHR
|
Improving
Shift Reporting: Getting the electronic workflow into shift reporting.
|
|
PSP3
|
EHR
|
Rising
Computerized Provider Order Entry Rates Predict Shortened Length of Stay
|
|
INV4
|
EHR
|
Answering
Clinicians’ Questions within the EHR with Infobuttons
|
|
INV1
|
Financing
|
Failure
with a Capital “F” May Just Mean “Finally”
|
|
121
|
Governance
|
Data
Governance: Measure Twice, Cut Once
|
|
125
|
Governance
|
AHIMA:
Leading the Adoption of Information Governance in Healthcare
|
|
ITPM2
|
Governance
|
IT Governance:
Stopping the “Yes Machine”
|
|
100
|
HIE
|
Using
HIE to Improve Care for Military Personnel
|
|
209
|
HIE
|
A
Hybrid Model HIE: Path to Sustainability
|
|
HIE2
|
HIE
|
California
Integrated Data Exchange
|
|
HIE4
|
HIE
|
Consumer
Access and Health Information Exchange
|
|
107
|
HIPAA/Security
|
Preparing
for a New Level of HIPAA Enforcement
|
|
137
|
HIPAA/Security
|
What
does “HIPAA Compliant” mean?
|
|
148
|
HIPAA/Security
|
OIG
Security Audits of EHR Incentive Program Participants
|
|
HS04
|
ICD-10
|
Successful
ICD-10 Implementation from a Provider Perspective
|
|
130
|
Innovation
|
From
CMIO to CHIO: Information, Integration and Innovation
|
|
143
|
Innovation
|
Shaping
a Culture of Innovation from Idea to Execution
|
|
145
|
Innovation
|
Fostering
Innovation Through Federally Funded Programs: Assessing the Strategic Health
IT Advanced Research Projects (SHARP)
|
|
402
|
Innovation
|
Great
Idea! Now Make it Real
|
|
INV2
|
Innovation
|
The
Innovator’s Checklist
|
|
INV3
|
Innovation
|
Innovations
(and Meta-Innovations) that Solve Clinical Problems
|
|
HIE1
|
Interoperability
|
Connecting
Health and Care for the Nation: A Shared Nationwide Interoperability Roadmap
– DRAFT Version 1.0
|
|
HIE5
|
Interoperability
|
Network
of Networks: Approaches to Interoperability from Coast to Coast
|
|
PJY7
|
Interoperability
|
Achieving
Clinical Transformation with an Interoperable Health IT Infrastructure
|
|
175
|
Management
|
How
the CIO and IT Provide Value to the C-Suite/Boardroom
|
|
HIE6
|
Medicaid
|
Medicaid
Moving Forward: Systems Priorities for 2015 and Business Case for Integration
at All Levels
|
|
160
|
MU
|
CMS
Meaningful Use Stage 3 and ONC 2015 Edition Certification Criteria Changes
|
|
220
|
MU
|
MU2
Transitions of Care with "Best-of-Breed" Approach
|
|
PSNI15
|
Pat
Engage
|
Patient
Story: Designed for Telling
|
|
135
|
PatEngage
|
Empowering
Patients Enabled through Personal Health IT – Secrets in the Health
Engagement Sauce
|
|
165
|
PatEngage
|
Three
Perspectives of Patient Engagement: A National Study
|
|
194
|
PatEngage
|
The
Educated Patient - Opting in on Patient Engagement
|
|
310
|
PatEngage
|
Beyond
Patient Engagement: The Road to Patient Empowerment
|
|
77
|
PatEngage
|
HIT
Alone Isn’t Enough: Humanizing Patient Engagement
|
|
CBA5
|
PatEngage
|
Patient
/ Consumer Engagement - Key to Successful Population Health Management
|
|
MH2
|
PatEngage
|
Active
Patient Engagement: mhealth as a Tool for Interaction
|
|
PE2
|
PatEngage
|
Access
to Data - Patient Portals, Blue Button, Open Notes
|
|
216
|
Patient
Safety
|
Innovative
RTLS Integration for Process Improvement & Patient Safety
|
|
15
|
Payers-Providers
|
Payers
and Providers Build an HIE: A Major Metro Region Experiment
|
|
CPM5
|
Payers-Providers
|
Technologies
Needed to Support the Payer, Provider and Patient Associated with New Care
and Payment Models
|
|
CPM6
|
Payers-Providers
|
Navigating
Disruptive Change in the New Provider-Payer Environment
|
|
127
|
PopHealth
|
Applying
Analytics to Population Health Management
|
|
180
|
PopHealth
|
Bad
Data’s Effect on Population Health Performance
|
|
185
|
PopHealth
|
Population
Health Success at the North Carolina State Health Plan
|
|
#N/A
|
PopHealth
|
Population
Health Management: Using Geomapping to Enable Data-Driven Decisions
|
http://files.himss.org/2015Conference/handouts/PHY2_1428844781824_1.pdf
|
CBA2
|
PopHealth
|
Population
Health Management Defined
|
|
CBA3
|
PopHealth
|
Population
Health Presents Unique C&BI Challenges
|
|
CBA4
|
PopHealth
|
Analytics
for Population Health Management
|
|
CBA6
|
PopHealth
|
Clinical
Integration & Population Health Including Predictive and Prescriptive
Analytics and Decisioning Systems: A GLIMPSE at the FUTURE
|
|
CPM4
|
PopHealth
|
Greater
Rochester Independent Practice Association… Leading the way in Population
Health
|
|
QU2
|
PopHealth
|
Chronic
Care Management & Population Health
|
|
120
|
Portals
|
Engaging
Patients Online in Rural Wisconsin - A 10 Year Journey
|
|
403
|
Portals
|
Implementing
a Patient Portal at the FMC
|
|
PSP4
|
Portals
|
INFORMATION
RETRIEVAL FOR PROVIDERS
|
|
PE3
|
Portals
|
Of
Portals and Patient Centered Interoperability
|
|
PE4
|
Portals
|
Provider
Perspective on Patient Adoption of Portals, Secure Messaging
|
|
108
|
Process
|
Transforming
Process Improvement through RTLS Data April 14, 2015
|
|
133
|
Process
|
Beyond
Implementation: Achieving Value After EHR Implementation
|
|
155
|
Process
|
CAVEAT
EMPTOR: Decision Making on Clinical Technology Acquisitions
|
|
203
|
Process
|
Application
Retirement Planning: Compliance, Cost & Access
|
|
106
|
Quality
|
Quality
Monitoring Utilizing Natural Language Processing
|
|
129
|
Quality
|
The
Joint Commission's Performance Measurement Journey
|
|
131
|
Quality
|
CMS
Future Directions in Quality Measurement
|
|
193
|
Quality
|
UDI
and Health IT: Key to Unlocking Medical Device Quality and Costs
|
|
210
|
Quality
|
The
Future of Administrative and Electronic Quality Measures
|
|
PSNI18
|
Quality
|
Real
Time Quality Initiatives Dashboard Within the Electronic Medical Record
|
|
PSNI19
|
Quality
|
Quality
In/Quality Out: The Nursing Role in Medication History
|
|
QU3
|
Quality
|
Core
Measures: Pursuing Perfect
|
|
QU4
|
Quality
|
eCQM
Implementation: A Provider’s Perspective
|
|
QU5
|
Quality
|
Tools
for Aligning Quality Improvement and Quality Measurement
|
|
104
|
Reimbursement
|
The
New Revenue Cycle Imperative
|
|
47
|
Reimbursement
|
Leveraging
Clinical Data for Risk Adjusting Bundled Payments
|
|
401
|
Reimbursement
|
National
Perspective on Evolving and Emerging Healthcare Delivery and Payment Models
|
|
CPM2
|
Reimbursement
|
Achieving
Changes in Care Delivery through Incentive Payment Models
|
|
215
|
Research
|
Trust
in Regional Exchange Supports Patient-Centered Research
|
|
139
|
SocialMedia
|
Social
Service Integration Strategy for Medicare Patients
|
|
301
|
SocialMedia
|
Converting
Unknown Consumers into Patients Using Social Media
|
|
172
|
Technology
|
Developing
an Enterprise Imaging Strategy with VNA
|
|
219
|
Technology
|
Passive
Optical LAN A Revolution in IT Infrastructure
|
|
222
|
Technology
|
Using
a Regional EMPI to Optimize Data and Reduce Readmissions
|
|
PSNI17
|
Technology
|
Practical
Uses and Considerations for Smartphones in Home Health Care
|
|
INV5
|
Technology
|
Boosting
IT Capacity Without Adding Cost: Using Modern Process Improvement Methods in
IT Departments of Health Care Organizations
|
|
118
|
Telehealth
|
Developing
a Game-Changing TeleHealth Strategy for Success
|
|
204
|
Telehealth
|
Advancing
Telemedicine through an Adoption Model
|
|
303
|
Telehealth
|
Mobility
and Remote Patient Monitoring: No More Secrets
|
|
304
|
Telehealth
|
Reducing
the Cost of Healthcare Delivery via Virtual Care
|
|
111
|
Workforce
|
Bye,
Bye Boomers
|
|
126
|
WorkForce
|
IT
Internships and the ROI and Recruitment that Drives Them
|
|
132
|
WorkForce
|
PEO
DHMS Overview
|
|
140
|
WorkForce
|
Competencies
in the Schoolhouse
|
|
161
|
WorkForce
|
Building
the Workforce for Today and Tomorrow
|
|
169
|
WorkForce
|
The
HI Workforce for Tomorrow’s HIT Work – An HR Outlook to 2019
|
|
PSNI13
|
WorkForce
|
Nursing
Informatics Competencies for Nurse Leaders/Managers: A Delphi Study
|
|
PSNI14
|
WorkForce
|
Nursing
Informatics-Led Optimization Program
|
|
PSNI21
|
WorkForce
|
Encouraging
Information Technology Expertise Among Hospital Nursing Staff Development
Educators
|
|
PHY1
|
Workforce
|
Diverse
Roles of Physicians in Health IT
|
|
309
|
Understanding
the “I” in TIGER
|
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