How to Promote Your Technology Conference Event Using Social Media

One of the guys I work with is involved with the Pacific Northwest Software Quality Conference. He had asked me about some ideas for promoting their 33rd Annual Software Quality Conference held October 12 through the 14th in Portland. Well I’m not an expert in conference event marketing by any stretch of the imagination but I do know how to do research, what appeals to me as an IT professional and how to present information. I found a lot of good information about how to market your conference event using social media so I’m sharing it in a two-part post. Here’s part one.

Note: The information presented here is a combination of others work and my own ideas. I’ve noted the sources where I directly copied information.

Lay the Ground Work

1. Create a hashtag for your event. Make it short and easy to remember. Balance the uniqueness of using a “year” designation in the tag vs. the ability to use the tag for events held in future years. Include the hashtag on all tweets. For instance, do you want to use #EventName15 to identify this year’s event? Or #EventName to be more generic and allow for future use? I’m not sure which is best.

2. Create a template with branded images and consistent color palette to make it easy to share quotes, comments and other information about the event in a consistent, branded manner. Include these images with each tweet in a manner in which the image is displayed in its entirety and doesn't require the user to click on a link

3. Try to include an image in each tweet. Besides the events logo or graphic, you might include a vista of the city in which the event is taking place or the venue in which it is held.

4. About 3-4 weeks before the event, add information about the event to the email signatures of all those people who are organizing the event or otherwise involved.

Share Information about the Event

5. Call out agenda items in a tweet and include a link to conference tracks.

6. Share news and other content related to the topic of the event

7. Share photos of the event’s venue and the setup of the event

8. If it’s a multi-day event, include tweets about any events held in the evening. Or Local Things to Do in the evening if no event-sponsored activities are planned.

9. Respond to any inquiries about the event and consider re-tweeting and favoriting tweets made by others.

10. If financially feasible, hold a contest for everyone who tweets about the event and give away a ticket or two

Use What You Already Have

11. Either link to existing pages or consider creating a page on your web site with information about last year’s event. Then tweet information about this year’s event and the link to that page

12. Create a page on your web site with information about last year’s event and tweet information about this year’s event and the link to that page.

Share Content from Previous Year’s Events.

13. Tweet info about the conference/event on a daily basis; better yet several times a day: morning, noon and night. You have a better chance at reaching people who operate on different time cycles. Just mix up the tweets as suggested later in this post.

14. Do you have any good comments from previous events? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general.

Hashtag It Danno!

15. Include a hashtag pertaining to the general content of the event on EVERY tweet. There are several good tools out there to help you ascertain the good tags. Here are some good sites:

https://ritetag.com
http://topsy.com
http://hashtagify.me/
https://www.hashtags.org/

It’s Halftime

So there’s the first half of what I came up with on How to Promote Your Technology Conference Event Using Social Media. I’ll post the second half tomorrow. If you’re interested in conferences and events related to healthcare information technology, consider following @HITConfGuy on Twitter.

Summary of Today's #HITMC Tweetchat - Tuesday, April 21, 2015

I missed the #HITMC tweetchat hosted by HIT Marketing and PR (@HITMarketingPR) this morning so I grabbed the tweets and culled out all the responses. Here they're for those who also may have missed it:

Here's @Symplur's analytics on the #HITMC Tweetchat.

T1: How does healthcare buyer engagement differ from sales and marketing in other industries? #HITMC 

@billians	T1: Security and compliance are a bigger priority in healthcare; Patients = very precious cargo buyers entrusted with! #HITMC
@jslentzclifton	T1 Wide array of stakeholders, very busy professionals w/ limited desk time - need new creative ways to engage. #HITMC
@ehrandhit	T1: One major difference from many (although not all) industries is how regulated healthcare is. #HITMC
@cnluken	T1: differs in the buyer dynamics... doctors, boards, C-levels & some floor staff all may have influence #HITMC
@porterresearch	T1: Credibility, while important in all industries, is especially of concern to potential buyers in the healthcare industry. #HITMC
@dz45tr	#HITMC T1: I think the complications come from the complexity of the systems. Many stakeholders get to say "no."
@askjoyrios	T1: Healthcare buyers want to avoid the services vs. other industries where they're actively looking to use products/services. #HITMC
@billians	T1: Security concerns in the healthcare industry too are very important whereas other industries may not need to worry about this #hitmc
@nateksu	T1: peer influence seems to be of greater importance than anything else #HITMC
@ehrandhit	Docs trust docs more. Med school bonds people. RT @NateKSU: T1: peer influence seems to be of greater importance than anything else #HITMC
@shilling_brian	RT @ehrandhit: Docs trust docs more. Med school bonds people.  RT @NateKSU: T1: peer influence seems to be of greater importance than anyth…
@dz45tr	#HITMC T1: It's more than #providers, though. Many systems have to consider #Patient, #Peer, #Payer, #Purchaser = different messages.
@porterresearch1	@HealthcareScene @dz45tr T1 HIT specifically is a very complex arena, often w/ multi-org impact; longer sales cycles. #HITMC

T2: What are effective ways to succinctly present complex healthcare solutions in marketing? (videos, case studies, etc) #HITMC 

@porterresearch	T2 A brief client story w/ clear benefit/outcome as bottom line required to snare initial attention #HITMC
@billians	T2: case studies, to me, seem to be the best way to showcase solutions. Good to learn from a been-there-done-that situation. #hitmc
@jslentzclifton	T2 Personally a visual learner; Into diagrams, charts, drawings more than video (maybe an age thing?) #HITMC
@ehrandhit	T2: A well done video can do an amazing job at describing complex solutions. Doing it well is a major challenge though. #HITMC
@nateksu	T2:well placed video for a high level hook followed by case study #HITMC
@dz45tr	#HITMC T2: key to any marketing is understanding and planning for audience. Match the channel to the receiver. Good planning = success.
@dz45tr	#HITMC T2: writing out your key points in your messaging plan helps provide framework for how you channel.
@cnluken	T2: We demonstrate subjectmater expertise; when they want2 no more-weLISTEN 2their issues&make specific plan #HITMC #IfYouBuildItTheyWillCome
@ehrandhit	T2: Regardless of the method you use to tell your story, you have to invest in the distribution of the story as well. #HITMC

T3: In your experience, what’s been the single best marketing resource for building trust with healthcare providers? #HITMC

@porterresearch	T3: This is a really good question. I'm excited for the answers! #HITMC
@nursenadeen	T3 Word of mouth references from THEIR peers plus caring about end user feedback #HITMC @billians
@jslentzclifton	T3 Market education; Studies that bring trends, adoption benchmarks to light. Providers largely in uncharted territory! Want insight #HITMC
@porterresearch	T3 Our clients report success validating solution #ROI w/ objective 3rd party & using that to establish trust from word go. #HITMC
@cnluken	T3: Setting expectations & Meeting/Exceeding them. #HITMC
@billians	T3: Providing thought leadership too can be important, you need to show you KNOW what you're talking about. #hitmc
@dz45tr	#HITMC T3: Definitely word of mouth, but finding your champions and getting them to your audience is key. & getting over barrier to change.
@porterresearch1	@PorterResearch T3 Clients report success validating solution ROI w/ objective 3rd party & using that to establish trust from word go #HITMC

T4: How important is it for companies to quantify solution ROI with hard numbers in marketing collateral? #HITMC

@billians	T4: Very important. #ROI can justify a marketing expense. #hitmc
@jslentzclifton	T4 People love stats, numbers. Quick way to cut through the healthcare sales & marketing noise, IMHO. #HITMC
@nateksu	T4: Suspicious buyers poke holes in ROI alone, they need to want to believe… then the ROI collateral is just confirmation #HITMC
@bryan_pasaribu	#KCA #VoteJKT48ID dz45tr: Not to mention #HealthIT is developing so quickly, by the time you get to market, you're probably too late. #HITMC
@porterresearch	T4 Sellers will be cautious re: over-promising, but ROI (transactional & otherwise) should always be part of the pitch. #HITMC
@dz45tr	#HITMC T4: I think some ROI numbers are fine, but better to anticipate ROI for prospect can be more powerful
@cnluken	T4: Quantifying ROI is key. Putting it in different terms is good too tho, like increased efficiency by X, #clicks, hours, etc. #HITMC
@shilling_brian	T4: Buyers gravitate to ROI numbers. ROI calculators are a great asset and marketing tool. #HITMC

T5: What marketing initiatives offer the best channels for building brand credibility? (blogs, research, testimonials, etc) #HITMC

@porterresearch	T5: providing thought leadership via blog or other source where you can showcase knowledge in concise, but thoughtful manner. #HITMC
@ehrandhit	T5: I'm somewhat partial to blogs ;-) Although, look for blogs tied to a solid email list, social reach, and SEO profile. #HITMC
@jslentzclifton	T5 Horns are louder when someone else is tooting them ;) Client endorsements, research citations stand out. #HITMC
@nateksu	T5: Well written blogs develop brands over time #HITMC
@nursenadeen	T5 #HITMC Strategic partnerships, research blogs, bulletin board focus groups @billians
@cnluken	T5: Weve been seeing gr8 results from educational webinars (showcases expertise). Going 2start blogging (this month fingers crossed) #HITMC
@ehrandhit	Too many people miss the "over time" part and fall short. RT @NateKSU: T5: Well written blogs develop brands over time #HITMC

An Agile Retrospective on Last Week’s #HIMSS15 Conference

Those who work in an “Agile Environment” know that a Retrospective review is often held after each sprint. The purpose of an Agile Retrospective is for team member’s to share three categories of information:

1. What worked well?
2. What did not work well?
3. What actions can we take to improve things going forward?

Click here to submit your thoughts on the above three questions.

Alternatively, some people like to use the Mad, Sad, Glad format where participants share what made them Mad, Sad or Glad about the sprint – in this case – the HIMSS Conference.

In this case, I’m thinking that “team member” means “HIMSS Conference Attendee.” One of the key benefits of a retrospective is that the recent events should be fresh in everyones mind and easier to recall and share.

If you’re willing to participate in a retrospective on last week's HIMSS Conference in Chicago, I’ve set up a Survey here. You do not have to enter any personal information unless you want to receive the survey results. And the survey is not unique to anyone so please feel free to share this survey.  I’ll publish the results next week and provide the entire detailed results to anyone who participates and gives me their email address.

If you have any questions on this survey, please contact me at HITConfGuy@gmail.com.

23 Listicles Shared During the #HIMSS15 Conference in Chicago

In case you missed them, here are some "listicles" I shared during the 2015 HIMSS Conference in Chicago.

Conference Tips

12 Ways to Get the Most Out of Attending a Conference 

15 Tips to Increase Your Social Engagement at HIMSS (Really good tips!)

5 More Tips for Connecting with New People at HIMSS

5 Secrets for Effective Networking at Your Next Conference Like #HIMSS15

5 Ways to Optimize the Business Value of Attending Conferences Like #HIMSS15 

6 Tips to Get the Greatest Return from Your Conference Investment 

5 Tips for Optimizing Your Next Business Conference Like #HIMSS15 

6 Tips for Networking at the #HIMSS15 Conference


HIMSS Conference

11 things to know before HIMSS15 (#5: Guess who has the biggest booth?) 

3 Hot Topics that Have HIMSS15 All Abuzz (#analytics #security & #patientengagement) 

6 Must-Attend Social Media Happenings 

7 Buzzwords to Watch at HIMSS 2015 

7 Must-See Sessions at #HIMSS15 for Clinicians

5 Things to Watch at #HIMSS15

Top 10 Things to See and Do at #HIMSS15 

9 different special interest focus groups at #HIMSS15 (See #9) 

Functional

3 Patient Engagement Trends to Watch at #HIMSS15 

4 hot topics CIOs will be talking about at #HIMSS15 

4 keys to core measure #compliance  

5 Considerations in Starting an #mHealth Program 

5 Mobile Health Tools for Practices to Consider 

Miscellaneous

5 health IT billionaires you know

10 Places Everyone's Talking About And Dining At in Chicago (In Order Of Heat) 

If you're interested in getting more information about Health Information Technology Conferences in North America, consider following @HITConfGuy on Twitter. For general information on Health Information  Technology, consider following @ShimCode on Twitter.

Presentations & Handouts from Various HIMSS Educational Sessions

Here are some presentations from the various education and other sessions held at HIMSS this week in Chicago. the "topic" is my quick assessment of what the presentation covered.

Here are official slides w/ way more metadata: http://www.himssconference.org/handouts 

Wish I'd have had access to these before today. Last year I recall that HIMSS didn't make the slides available until after the conference.

Apologies on the formatting. BlogSpot is brutal. Moving to WordPress after the HIMSS Conference

Session	Topic	Title	URL
PHY6	ACO/PCMH	The Pressures and the Politics of Participating in an Integrated Clinical Network	http://files.himss.org/2015Conference/handouts/PHY6.pdf
CBA1	ACO/PCMH	Extracting Value Patient Centered Medical Home	http://files.himss.org/2015Conference/handouts/cba1.pdf
147	Analytics	Data Analytics in the Military Healthcare System Reorganization	http://files.himss.org/2015Conference/handouts/147.pdf
150	Analytics	Dartmouth Experience: Proudly Accepting PGHD	http://files.himss.org/2015Conference/handouts/150.pdf
205	Analytics	Analyze, Measure, Customize: Get Right Clinical Alerts Now	http://files.himss.org/2015Conference/handouts/205.pdf
211	Analytics	Making Structured Reporting Happen in the Cardiac Catheterization Laboratory	http://files.himss.org/2015Conference/handouts/211.pdf
218	Analytics	Using Large Data to Drive Physician Clinical Adoption	http://files.himss.org/2015Conference/handouts/218.pdf
300	Analytics	BI/Analytics and Stage 7: How Can It Be We’re Just Getting Started?	http://files.himss.org/2015Conference/handouts/300.pdf
306	Analytics	Better Care with Big Data	http://files.himss.org/2015Conference/handouts/306.pdf
PHY4	Analytics	Turning Data into Information: The Power of Clinical and Business Intelligence	http://files.himss.org/2015Conference/handouts/phy4.pdf
NI4	Analytics	A New Data Point for Nursing: PGHD	http://files.himss.org/2015Conference/handouts/NI4.pdf
115	CareCoord	“Managing Patient Information during a Mass Casualty Incident”	http://files.himss.org/2015Conference/handouts/105.pdf
112	CareCoord	Transforming Traditional Care Management Engagement Models	http://files.himss.org/2015Conference/handouts/112.pdf
113	CareCoord	EHR-Enabled Chronic Care Management: A Davies Story	http://files.himss.org/2015Conference/handouts/113.pdf
119	CareCoord	Coordinating Care to Improve Care & Reduce Costs	http://files.himss.org/2015Conference/handouts/119.pdf
157	CareCoord	Bridging the IT Functionality Divide in Care Coordination	http://files.himss.org/2015Conference/handouts/157.pdf
166	CareCoord	Safety Nets Improve Care Coordination with HIE	http://files.himss.org/2015Conference/handouts/166.pdf
168	CareCoord	Are We Being Accountable to Our Kids?	http://files.himss.org/2015Conference/handouts/168.pdf
182	CareCoord	Using RTLS to Enhance Patient Flow & Care Team Coordination	http://files.himss.org/2015Conference/handouts/182.pdf
221	CareCoord	Fuel Outpatient Revenue Growth with Better Provider Care Coordination Strategies	http://files.himss.org/2015Conference/handouts/221.pdf
116	CareCoord	CMS Quality Reporting Upgrade	http://files.himss.org/2015Conference/handouts/116.pdf
HIE3	CareCoord	Evolving Solutions to Transitions in Care	http://files.himss.org/2015Conference/handouts/hie3.pdf
109	Clinical	A Multidisciplinary Approach to Combating Sepsis	http://files.himss.org/2015Conference/handouts/109.pdf
114	Clinical	Technology Key to Improving Efficiciency and Containing MERS	http://files.himss.org/2015Conference/handouts/114.pdf
115	Clinical	Managing Patient Information during a Mass Casualty Incident	http://files.himss.org/2015Conference/handouts/115.pdf
PSNI12	Clinical	IVIG – Ohh, Now I See	http://files.himss.org/2015Conference/handouts/psni12.pdf
PSP6	Clinical	Evaluation of the Accuracy and Consistency of the Patient Problem Lists in Clinical Documents	http://files.himss.org/2015Conference/handouts/PSP6.pdf
188	Clinical	Using Genomic Data to Make a Difference in Clinical Care	http://files.himss.org/2015Conference/handouts/188.pdf
197	Clinical	Business Intelligence for Sepsis & Heart Failure Readmissions	http://files.himss.org/2015Conference/handouts/197.pdf
163	Collaboration	Improving Clinical Communications and Workflow via Smartphones	http://files.himss.org/2015Conference/handouts/163.pdf
176	Collaboration	Improving Health Care Delivery Through Collaboration with Lean Tools	http://files.himss.org/2015Conference/handouts/176.pdf
192	Collaboration	Crowdsourcing Consumer Access to Healthcare	http://files.himss.org/2015Conference/handouts/192.pdf
302	Collaboration	DIRECT Patient Information Exchange Outcomes	http://files.himss.org/2015Conference/handouts/302.pdf
307	Collaboration	Using Technology to Engage the Community Around Acute-Care Settings and Improve Patient Outcomes	http://files.himss.org/2015Conference/handouts/307.pdf
PSNI11	Collaboration	Interprofessional Collaboration: Nurses in IT and IT Professionals	http://files.himss.org/2015Conference/handouts/psni11.pdf
PSNI23	Collaboration	Meaningful IS Relationships	http://files.himss.org/2015Conference/handouts/psni23.pdf
NI3	Collaboration	Improving Clinical Communications & Workflow	http://files.himss.org/2015Conference/handouts/ni3.pdf
27	Digital Health	Harnessing the Science of Behavior Change in Digital Health	http://files.himss.org/2015Conference/handouts/27.pdf
305	Digital Health	Healthy Living, Connected Devices, & Wearables	http://files.himss.org/2015Conference/handouts/305.pdf
PSP7	Digital Health	Protecting Access and Preventing Violence in the Emergency Department	http://files.himss.org/2015Conference/handouts/PSP7.pdf
400	Digital Health	The Convergence of mHealth: A Consumer and Clinical Perspective	http://files.himss.org/2015Conference/handouts/mh1.pdf
MH2	Digital Health	Establishing Connections – Infrastructure Enabling mHealth	http://files.himss.org/2015Conference/handouts/mh2.pdf
MH4	Digital Health	Establishing ROI and Forming Partnerships: Growing mHealth Collectively	http://files.himss.org/2015Conference/handouts/mh4.pdf
MH5	Digital Health	The mHealth Policy Conundrum: Keeping Pace with Technology	http://files.himss.org/2015Conference/handouts/mh5.pdf
128	EHR	Extending the EHR Platform with Open Apps and Services	http://files.himss.org/2015Conference/handouts/128.pdf
183	EHR	Riding the Wave of EHRs for Nutrition Practice	http://files.himss.org/2015Conference/handouts/183.pdf
199	EHR	Measuring Redundancy in EHR Data and Workflow	http://files.himss.org/2015Conference/handouts/199.pdf
PSNI20	EHR	Improving Shift Reporting: Getting the electronic workflow into shift reporting.	http://files.himss.org/2015Conference/handouts/psni20.pdf
PSP3	EHR	Rising Computerized Provider Order Entry Rates Predict Shortened Length of Stay	http://files.himss.org/2015Conference/handouts/PSP3.pdf
INV4	EHR	Answering Clinicians’ Questions within the EHR with Infobuttons	http://files.himss.org/2015Conference/handouts/INV5.pdf
INV1	Financing	Failure with a Capital “F” May Just Mean “Finally”	http://files.himss.org/2015Conference/handouts/INV1.pdf
121	Governance	Data Governance:  Measure Twice, Cut Once	http://files.himss.org/2015Conference/handouts/121.pdf
125	Governance	AHIMA: Leading the Adoption of Information Governance in Healthcare	http://files.himss.org/2015Conference/handouts/125.pdf
ITPM2	Governance	IT Governance: Stopping the “Yes Machine”	http://files.himss.org/2015Conference/handouts/ITPM4.pdf
100	HIE	Using HIE to Improve Care for Military Personnel	http://files.himss.org/2015Conference/handouts/100.pdf
209	HIE	A Hybrid Model HIE: Path to Sustainability	http://files.himss.org/2015Conference/handouts/209.pdf
HIE2	HIE	California Integrated Data Exchange	http://files.himss.org/2015Conference/handouts/hie2.pdf
HIE4	HIE	Consumer Access and Health Information Exchange	http://files.himss.org/2015Conference/handouts/hie4.pdf
107	HIPAA/Security	Preparing for a New Level of HIPAA Enforcement	http://files.himss.org/2015Conference/handouts/107.pdf
137	HIPAA/Security	What does “HIPAA Compliant” mean?	http://files.himss.org/2015Conference/handouts/137.pdf
148	HIPAA/Security	OIG Security Audits of EHR Incentive Program Participants	http://files.himss.org/2015Conference/handouts/148.pdf
HS04	ICD-10	Successful ICD-10 Implementation from a Provider Perspective	http://files.himss.org/2015Conference/handouts/hs04.pdf
130	Innovation	From CMIO to CHIO: Information, Integration and Innovation	http://files.himss.org/2015Conference/handouts/130.pdf
143	Innovation	Shaping a Culture of Innovation from Idea to Execution	http://files.himss.org/2015Conference/handouts/143.pdf
145	Innovation	Fostering Innovation Through Federally Funded Programs: Assessing the Strategic Health IT Advanced Research Projects (SHARP)	http://files.himss.org/2015Conference/handouts/145.pdf
402	Innovation	Great Idea! Now Make it Real	http://files.himss.org/2015Conference/handouts/INV2.pdf
INV2	Innovation	The Innovator’s Checklist	http://files.himss.org/2015Conference/handouts/INV3.pdf
INV3	Innovation	Innovations (and Meta-Innovations) that Solve Clinical Problems	http://files.himss.org/2015Conference/handouts/inv4.pdf
HIE1	Interoperability	Connecting Health and Care for the Nation: A Shared Nationwide Interoperability Roadmap – DRAFT Version 1.0	http://files.himss.org/2015Conference/handouts/hie1.pdf
HIE5	Interoperability	Network of Networks: Approaches to Interoperability from Coast to Coast	http://files.himss.org/2015Conference/handouts/hie5.pdf
PJY7	Interoperability	Achieving Clinical Transformation with an Interoperable Health IT Infrastructure	http://files.himss.org/2015Conference/handouts/PHY7.pdf
175	Management	How the CIO and IT Provide Value to the C-Suite/Boardroom	http://files.himss.org/2015Conference/handouts/175.pdf
HIE6	Medicaid	Medicaid Moving Forward: Systems Priorities for 2015 and Business Case for Integration at All Levels	http://files.himss.org/2015Conference/handouts/hie6.pdf
160	MU	CMS Meaningful Use Stage 3 and ONC 2015 Edition Certification Criteria Changes	http://files.himss.org/2015Conference/handouts/160.pdf
220	MU	MU2 Transitions of Care with "Best-of-Breed" Approach	http://files.himss.org/2015Conference/handouts/220.pdf
PSNI15	Pat Engage	Patient Story: Designed for Telling	http://files.himss.org/2015Conference/handouts/psni15.pdf
135	PatEngage	Empowering Patients Enabled through Personal Health IT – Secrets in the Health Engagement Sauce	http://files.himss.org/2015Conference/handouts/135.pdf
165	PatEngage	Three Perspectives of Patient Engagement: A National Study	http://files.himss.org/2015Conference/handouts/165.pdf
194	PatEngage	The Educated Patient - Opting in on Patient Engagement	http://files.himss.org/2015Conference/handouts/194.pdf
310	PatEngage	Beyond Patient Engagement: The Road to Patient Empowerment	http://files.himss.org/2015Conference/handouts/310.pdf
77	PatEngage	HIT Alone Isn’t Enough: Humanizing Patient Engagement	http://files.himss.org/2015Conference/handouts/77.pdf
CBA5	PatEngage	Patient / Consumer Engagement - Key to Successful Population Health Management	http://files.himss.org/2015Conference/handouts/cba5.pdf
MH2	PatEngage	Active Patient Engagement: mhealth as a Tool for Interaction	http://files.himss.org/2015Conference/handouts/mh3.pdf
PE2	PatEngage	Access to Data - Patient Portals, Blue Button, Open Notes	http://files.himss.org/2015Conference/handouts/pe2.pdf
216	Patient Safety	Innovative RTLS Integration for Process Improvement & Patient Safety	http://files.himss.org/2015Conference/handouts/216.pdf
15	Payers-Providers	Payers and Providers Build an HIE: A Major Metro Region Experiment	http://files.himss.org/2015Conference/handouts/15.pdf
CPM5	Payers-Providers	Technologies Needed to Support the Payer, Provider and Patient Associated with New Care and Payment Models	http://files.himss.org/2015Conference/handouts/cpm5.pdf
CPM6	Payers-Providers	Navigating Disruptive Change in the New Provider-Payer Environment	http://files.himss.org/2015Conference/handouts/cpm6.pdf
127	PopHealth	Applying Analytics to Population Health Management	http://files.himss.org/2015Conference/handouts/127.pdf
180	PopHealth	Bad Data’s Effect on Population Health Performance	http://files.himss.org/2015Conference/handouts/180.pdf
185	PopHealth	Population Health Success at the North Carolina State Health Plan	http://files.himss.org/2015Conference/handouts/185.pdf
#N/A	PopHealth	Population Health Management: Using Geomapping to Enable Data-Driven Decisions	http://files.himss.org/2015Conference/handouts/PHY2_1428844781824_1.pdf
CBA2	PopHealth	Population Health Management Defined	http://files.himss.org/2015Conference/handouts/cba2.pdf
CBA3	PopHealth	Population Health Presents Unique C&BI Challenges	http://files.himss.org/2015Conference/handouts/cba3.pdf
CBA4	PopHealth	Analytics for Population Health Management	http://files.himss.org/2015Conference/handouts/cba4.pdf
CBA6	PopHealth	Clinical Integration & Population Health Including Predictive and Prescriptive Analytics and Decisioning Systems: A GLIMPSE at the FUTURE	http://files.himss.org/2015Conference/handouts/cba6.pdf
CPM4	PopHealth	Greater Rochester Independent Practice Association… Leading the way in Population Health	http://files.himss.org/2015Conference/handouts/CPM4.pdf
QU2	PopHealth	Chronic Care Management & Population Health	http://files.himss.org/2015Conference/handouts/QU2.pdf
120	Portals	Engaging Patients Online in Rural Wisconsin - A 10 Year Journey	http://files.himss.org/2015Conference/handouts/120.pdf
403	Portals	Implementing a Patient Portal at the FMC	http://files.himss.org/2015Conference/handouts/psp8.pdf
PSP4	Portals	INFORMATION RETRIEVAL FOR PROVIDERS	http://files.himss.org/2015Conference/handouts/PSP4.pdf
PE3	Portals	Of Portals and Patient Centered Interoperability	http://files.himss.org/2015Conference/handouts/pe3.pdf
PE4	Portals	Provider Perspective on Patient Adoption of Portals, Secure Messaging	http://files.himss.org/2015Conference/handouts/PE4.pdf
108	Process	Transforming Process Improvement through RTLS Data April 14, 2015	http://files.himss.org/2015Conference/handouts/108.pdf
133	Process	Beyond Implementation: Achieving Value After EHR Implementation	http://files.himss.org/2015Conference/handouts/133.pdf
155	Process	CAVEAT EMPTOR: Decision Making on Clinical Technology Acquisitions	http://files.himss.org/2015Conference/handouts/155.pdf
203	Process	Application Retirement Planning: Compliance, Cost & Access	http://files.himss.org/2015Conference/handouts/203.pdf
106	Quality	Quality Monitoring Utilizing Natural Language Processing	http://files.himss.org/2015Conference/handouts/106.pdf
129	Quality	The Joint Commission's Performance Measurement Journey	http://files.himss.org/2015Conference/handouts/129.pdf
131	Quality	CMS Future Directions in Quality Measurement	http://files.himss.org/2015Conference/handouts/131.pdf
193	Quality	UDI and Health IT: Key to Unlocking Medical Device Quality and Costs	http://files.himss.org/2015Conference/handouts/193.pdf
210	Quality	The Future of Administrative and Electronic Quality Measures	http://files.himss.org/2015Conference/handouts/210.pdf
PSNI18	Quality	Real Time Quality Initiatives Dashboard Within the Electronic Medical Record	http://files.himss.org/2015Conference/handouts/psni18.pdf
PSNI19	Quality	Quality In/Quality Out: The Nursing Role in Medication History	http://files.himss.org/2015Conference/handouts/psni19.pdf
QU3	Quality	Core Measures: Pursuing Perfect	http://files.himss.org/2015Conference/handouts/QU3.pdf
QU4	Quality	eCQM Implementation: A Provider’s Perspective	http://files.himss.org/2015Conference/handouts/QU4.pdf
QU5	Quality	Tools for Aligning Quality Improvement and Quality Measurement	http://files.himss.org/2015Conference/handouts/QU5.pdf
104	Reimbursement	The New Revenue Cycle Imperative	http://files.himss.org/2015Conference/handouts/104.pdf
47	Reimbursement	Leveraging Clinical Data for Risk Adjusting Bundled Payments	http://files.himss.org/2015Conference/handouts/47.pdf
401	Reimbursement	National Perspective on Evolving and Emerging Healthcare Delivery and Payment Models	http://files.himss.org/2015Conference/handouts/CPM1.pdf
CPM2	Reimbursement	Achieving Changes in Care Delivery through Incentive Payment Models	http://files.himss.org/2015Conference/handouts/cpm2.pdf
215	Research	Trust in Regional Exchange Supports Patient-Centered Research	http://files.himss.org/2015Conference/handouts/215.pdf
139	SocialMedia	Social Service Integration Strategy for Medicare Patients	http://files.himss.org/2015Conference/handouts/139.pdf
301	SocialMedia	Converting Unknown Consumers into Patients Using Social Media	http://files.himss.org/2015Conference/handouts/301.pdf
172	Technology	Developing an Enterprise Imaging Strategy with VNA	http://files.himss.org/2015Conference/handouts/172.pdf
219	Technology	Passive Optical LAN A Revolution in IT Infrastructure	http://files.himss.org/2015Conference/handouts/219.pdf
222	Technology	Using a Regional EMPI to Optimize Data and Reduce Readmissions	http://files.himss.org/2015Conference/handouts/222.pdf
PSNI17	Technology	Practical Uses and Considerations for Smartphones in Home Health Care	http://files.himss.org/2015Conference/handouts/psni17.pdf
INV5	Technology	Boosting IT Capacity Without Adding Cost: Using Modern Process Improvement Methods in IT Departments of Health Care Organizations	http://files.himss.org/2015Conference/handouts/itpm2.pdf
118	Telehealth	Developing a Game-Changing TeleHealth Strategy for Success	http://files.himss.org/2015Conference/handouts/118.pdf
204	Telehealth	Advancing Telemedicine through an Adoption Model	http://files.himss.org/2015Conference/handouts/204.pdf
303	Telehealth	Mobility and Remote Patient Monitoring: No More Secrets	http://files.himss.org/2015Conference/handouts/303.pdf
304	Telehealth	Reducing the Cost of Healthcare Delivery via Virtual Care	http://files.himss.org/2015Conference/handouts/304.pdf
111	Workforce	Bye, Bye Boomers	http://files.himss.org/2015Conference/handouts/111.pdf
126	WorkForce	IT Internships and the ROI and Recruitment that Drives Them	http://files.himss.org/2015Conference/handouts/126.pdf
132	WorkForce	PEO DHMS Overview	http://files.himss.org/2015Conference/handouts/132.pdf
140	WorkForce	Competencies in the Schoolhouse	http://files.himss.org/2015Conference/handouts/140.pdf
161	WorkForce	Building the Workforce for Today and Tomorrow	http://files.himss.org/2015Conference/handouts/161.pdf
169	WorkForce	The HI Workforce for Tomorrow’s HIT Work – An HR Outlook to 2019	http://files.himss.org/2015Conference/handouts/169.pdf
PSNI13	WorkForce	Nursing Informatics Competencies for Nurse Leaders/Managers: A Delphi Study	http://files.himss.org/2015Conference/handouts/psni13.pdf
PSNI14	WorkForce	Nursing Informatics-Led Optimization Program	http://files.himss.org/2015Conference/handouts/psni14.pdf
PSNI21	WorkForce	Encouraging Information Technology Expertise Among Hospital Nursing Staff Development Educators	http://files.himss.org/2015Conference/handouts/psni21.pdf
PHY1	Workforce	Diverse Roles of Physicians in Health IT	http://files.himss.org/2015Conference/handouts/PHY1.pdf
309		Understanding the “I” in TIGER	http://files.himss.org/2015Conference/handouts/309.pdf